Konstant Change

Mobile World Congress attracts 60,000 global participants. The black power suit is the uniform.

Lately I have been thinking about marketing hacks. As I define it, a marketing hack  is a useful tool or shortcut that helps me solve a problem, accomplish a task quickly, or gets me through the back door to an opportunity that would not have been in my reach without it.

I have compiled many, but the marketing hack that surprises me every time is something that happened this past week at Mobile World Congress in Barcelona. And like most hacks, I did not solve this one alone.

We did not have a booth and there were three of us that needed to rock during the event, opening up quantifiable opportunities for three functions: sales, business development, and public relations.

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A state of mind. You will know when you are in the zone.

Another #1to31 blog post. Read more about this movement at the end of this post.

The laws of attraction are simple right? Give people what they want and they will show up to the party and continue coming back. Instant entourage and legions of loyal customers. Well, not exactly.

The laws are simple, but human behavior is not.

The #blogchat topic this last week was lead generation. #Blogchat, created and hosted by @MackCollier, a social media thought leader, is a weekly conversation about blogging that takes place every Sunday at 8PM Central on Twitter. @Pistachio, otherwise known as Laura Fitton of Hubspot, co-hosted the evening. Listening to other bloggers highlighted that the laws of business blogging lead generation are quite similar to corporate lead generation strategies.
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